Playboi Carti’s third studio album, I Am Music, released on March 14, 2025, stands as a testament to his evolution as an artist and his commitment to pushing the boundaries of hip-hop. This 30-track opus not only showcases Carti’s distinctive style but also features collaborations with some of the industry’s most prominent figures, including Travis Scott, Kendrick Lamar, the Weeknd, and Lil Uzi Vert.
The journey to I Am Music was marked by anticipation and speculation. Initially announced in March 2021 under the title Narcissist, the album underwent several transformations before arriving at its final form. This period of evolution kept fans on edge, eagerly awaiting Carti’s next move.
The album opens with “Pop Out,” a track that immediately immerses listeners into Carti’s world of energetic beats and catchy hooks. The chemistry between Carti and Travis Scott is palpable in “Crush,” where their styles blend seamlessly over a pulsating rhythm.
“Evil J0rdan” stands out not only for its title but also for its innovative production, reflecting Carti’s willingness to experiment with unconventional sounds. The collaboration with Kendrick Lamar on “Mojo Jojo” is a highlight, merging Carti’s avant-garde approach with Lamar’s lyrical prowess.
The track “Rather Lie,” featuring the Weeknd, offers a melodic contrast to the album’s more aggressive cuts, showcasing Carti’s versatility. “Backd00r,” another collaboration with Kendrick Lamar, delves into deeper themes, reflecting the duo’s ability to tackle complex subjects within the confines of a three-minute song.
“Toxic,” featuring Skepta, brings a gritty edge to the album, with both artists delivering hard-hitting verses over a menacing beat. The inclusion of Future on “Charge Dem Hoes a Fee” adds to the album’s star-studded lineup, with the track’s infectious energy making it a standout.
One of the most anticipated tracks, “Good Credit,” features Kendrick Lamar and lives up to expectations with its intricate wordplay and dynamic production. “Jumpin,” a collaboration with Lil Uzi Vert, is a high-octane track that captures the duo’s playful chemistry.
The production throughout I Am Music is both cohesive and diverse, with contributions from renowned producers like Metro Boomin, F1lthy, and Mike Dean. This diverse production palette ensures that each track offers something unique while maintaining the album’s overall coherence.
Carti’s decision to record a significant portion of the album in a cave-like studio in Paris adds an intriguing layer to its backstory, suggesting a period of intense creativity and introspection.
The album’s rollout was as unconventional as Carti himself. From cryptic social media posts to surprise performances, Carti kept fans guessing, building anticipation to a fever pitch before the album’s release.
I Am Music not only reflects Carti’s growth as an artist but also his ability to curate collaborations that enhance his vision without overshadowing his unique style. The album’s length allows for a comprehensive exploration of Carti’s musical landscape, offering listeners a deep dive into his creative mind.
In tracks like “Trim,” featuring Future, and “Twin Trim,” with Lil Uzi Vert, Carti demonstrates his knack for crafting songs that are both experimental and accessible, pushing the boundaries of mainstream hip-hop.
The closing track, “South Atlanta Baby,” serves as a homage to Carti’s roots, grounding the album in his personal narrative and providing a fitting conclusion to the expansive project.
I Am Music solidifies Playboi Carti’s position as a trailblazer in the hip-hop genre, offering a bold and unfiltered look into his artistic evolution. The album’s rich collaborations, innovative production, and Carti’s unmistakable flair make it a significant milestone in his discography.
